When I first started in Business there were very few online tools and the best way to find customers was via trade magazines, press, Yellow Pages and good old fashioned cold calling. I spent much of my time wandering the street and walking unannounced into businesses. Today the growth of connectivity has made a huge difference to how we find the people we can help. One of the best tools I have found is LinkedIn.
LinkedIn can be
- A database. As such is a way searching for potential customers, using a wide variety of criteria.
- A networking tool. Approaching LinkedIn as tool to work with other businesses supports efforts to network with current and potential contacts
- A publishing tool. You can use the structure of LinkedIn to publish, and become an accepted expert in your business area.
Life’s a Peach has used LinkedIn to find customers and generate £thousands of business. We offer training and coaching to help you get the same results as we have. We also offer to manage your own site for you.