I didn’t even know you existed!
Many business owners are frustrated that despite expensive and time consuming marketing campaigns they are regularly greeted with something like ‘I didn’t even know you existed’! However it is worth listening to the end of that sentence, as it often ends ‘until I needed..’ and it is human nature to only see what we want.
“We’ve gone from being exposed to about 500 ads a day back in the 1970s to as many as 5,000 a day today.” Jay Walker-Smit, so it is no wonder we pick out those that are relevant. However it does illustrate one important thing we must be visible when people look for us. If you Google ‘LinkedIn Coaching Banbury’ my LinkedIn profile comes up ahead of my website, Google will list LinkedIn above even Google+ profiles. So it is crucial that you make your LinkedIn profile work. If you want to know more email me firstname.lastname@example.org and I will send you a free PDF on the seven biggest mistakes people make on LinkedIn
“Image courtesy of Watcharakun / FreeDigitalPhotos.net”